|ASSIGNMENT COMPONENTS||POINTS||DUE DATE (11:59pm)|
|Raw Footage & Storyboard||20||Tues., April 18|
|Video Story – Draft||30||Fri., April 21|
|Video Story – Feedback||20||Tue., April 25|
|Video Story – Final||120||Fri., April 28|
The Video Story will be our focus for the rest of Unit 4. The project will follow a process similar to that of previous units. You will produce a 1-2 minute video story related to your semester topic.
- The first step of the assignment, the Raw Footage & Storyboard is due on Tuesday;
- The second part of the assignment, the Draft Video Story, is due the following Friday;
- The following Tuesday, your feedback on your peers’ Video Story drafts is due;
- Then, based on feedback you receive from your peers and your instructor, you will revise your draft to complete a Final Video Story.
Important Note about Copyright
As with all of the projects in this course, your video project should NOT include copyrighted music, graphics, images or video that you do not have permission to use. All materials that you did not create yourself must be cited, including footage taken by a friend or family member. For any material you find online, you must include a link to the original location of the file that clearly identifies a Creative Commons or similar license. Resources from previous units may be useful: Image Resources, Creative Commons Audio
YouTube will often take down videos containing copyrighted music at the request of their copyright owner, and sometimes will prevent you from uploading it. If your video is taken down for copyright violation, we cannot view your assignment and it will not receive a grade.
Raw Video Footage & Storyboard
In this project, you will create a 1-2 minute video that tells a story related to your semester topic. You may use video footage, still images, audio tracks, text and other multimedia elements in constructing your story. In the first part, you will plan your video story by creating a storyboard and then begin shooting video footage.
1. Think About Your Video Format
Start by thinking about what aspects of your topic are communicated well through video. You will want to choose a project that makes strong use of both audio and visuals. You have the creative freedom to develop this story in the format that best suits your story, though it must be 1:00-2:00 minutes in length. Possible formats include, but are not limited to:
- A news story based on an interview, similar to what you would in a news program such as Reuters or Al Jazeera.
- A narrative story segment, similar to a short documentary you might see on the Discovery Channel or History Channel, or a segment from a news program like Frontline or 60 Minutes.
- An informational or instructional video, like you might find on Jamie Oliver’s Food Tube or the Health Guru channel on YouTube.
- A promotional or advertising video that makes use of a narrative, such as Dove’s Real Beauty Sketches campaign or many emotional Super Bowl ads.
Once you start editing, 1-2 minutes doesn’t seem very long at all. But think about the videos you encounter every day — most TV advertisements and movie trailers are only 30 or 60 seconds, many TV news segments are only a couple of minutes, and most videos you see on social media won’t get watched if they’re more than a few minutes long. Start paying attention to how these types of videos include a lot of information in a short amount of time by making use of both audio and visual elements.
2. Create a Storyboard
Once you have the general idea for your story, outline the specific flow of the story by creating a storyboard. Be sure to include text that describes the visual shots, the audio that accompanies it and transitions between different clips. See the Video Storytelling Fundamentals reading for sample storyboards, or download a storyboard template document to get started.
- Your storyboard should show how audio and visual elements will line up throughout the story.
- Be as specific as possible. For example, “Interviewee talks” is too vague. “Interviewee describes how she first heard about this program” is better.
Make sure to save your storyboard, since you will be including it in your blog post. Once you have a storyboard, it works as a checklist so you know what visual and audio elements you need to collect to put your story together.
3. Collect Original Video Clips
Before you begin to construct your Video Story in Adobe Premiere, you will need to begin the footage you outlined on your storyboard. You can use a smartphone or other video camera to shoot video clips.
- Shoot at least 2 video clips or sequences that you may use in your Video Story. Each one should be a minimum of 30 seconds.
- Your footage should be original recordings made for this project, but the clips do not need to be edited in Premiere in any way.
- Upload these two unedited video files to YouTube (or Vimeo) as you did for the Premiere Tutorials.
4. Submit your Raw Video Footage & Storyboard
Once you have your storyboard and at least two video clips, you will publish those materials on your blog and submit the URL to Blackboard to complete the Raw Video Footage assignment.
- Upload at least two unedited video clips (minimum 30 seconds each) to YouTube or Vimeo.
- Create a new post in WordPress and give it an appropriate title.
- Embed your two videos and include your storyboard in the body of the post. It often works well to copy-paste directly from your Word document.
- Publish your post and submit the post URL in Blackboard.
Note: You will need to collect more than two video clips to make a successful Video Story, and it is OK if you decide not to use these two clips in the end. It is OK if you need to make adjustments to your storyboard as you continue to work on your Video Story.
Draft Video Story
Next, you will use Adobe Premiere to edit together your video footage to create your Video Story. Although you may have access to other video editing software, your project must be created in Premiere to receive credit. Along with your video footage, you may also use still images, audio tracks and other elements that are created by you or legally available to use.
1. Edit your Story in Premiere
The majority of material in your Video Story should be footage or materials you created yourself for this course. You may use some video clips you shot in the past. You may use materials from other sources as long as the files are Creative Commons or licensed as free-to-remix. If you use any materials that are not your own, you should clearly link to the page with the original source of the element with a clear indication of its free-to-remix license.
Key video story requirements:
• 1-2 minutes in length (precisely, not 0:58 or 2:06)
• Effectively tell a complete story related to your topic
• Use primarily video footage and other materials you created yourself for this project
• Do not use copyrighted music or materials; use only materials that are yours or licensed as free-to-remix
Export your Draft Video Story as you did in the Premiere Tutorials, though your export settings may be different depending on the format of your footage. Upload it to YouTube or Vimeo so you can embed it in your blog post.
If your video does not fit the entire frame once you export it (there’s empty black space around the edges), this means you should choose different export settings. One quick option to try is selecting the “Match Sequence Settings” checkbox at the top of the export window. For more on understanding the settings, make sure to read the Compressing, Exporting and Sharing Video page.
2. Publish Your Draft with a Post
After you have finished your draft Video Story, write a 300 to 500 word blog post to accompany your story. As noted in the rubric, this post should include your design inspiration, links to sites you used for research, and details about your design significance and technical process. It’s recommended that you include your updated storyboard to show your process and how your idea evolved. Publish a post on your blog with both the embedded video and your written post.
Key post requirements:
• 300-500 words (OK to go a little over if necessary to explain all ideas)
• Use principles and vocabulary from the course readings in your explanations
• Follow strong blog practices as outlined in Blogging Best Practices
• Include credit for any materials you didn’t create yourself
• Appropriate for a general Internet audience and respectful of diverse perspectives
You can use the outline below to make sure your post includes all information required by the rubric. Write in complete sentences with 1-2 paragraphs for each section. You can use the section headers if you like, but do not include the questions.
• What did you decide to create for this project? How does this project idea relate to your course topic?
• What design influences or principles inspired you? What research did you do to inform your design and idea?
• What is the significance of the elements in your design?
• What was your design process, from beginning to end? (Use terms and principles from the course readings to explain your design choices.)
• How did you collect or create the elements used to create your project?
• What was your process for constructing your project using Adobe software? What tools and techniques did you use?
• What technical challenges did you encounter with the software or specific tools? What solutions did you find, and do you have tips for anyone else encountering the same problem?
Sources and Materials
• Cite any materials used in your project that you did not create yourself.
3. Submit Your Post to Blackboard.
To complete the Draft Video Story assignment, submit the URL of your completed blog post to the appropriate dropbox in Blackboard. Double-check that your video is public. Videos that are set as “private” or not publicly viewable will not receive credit.
Note: You must submit the direct link to your draft post, not the generic link to your blog.
Video Story Feedback
After you post your Draft Video Story, you will critique your classmates’ drafts as well as your own design. For this assignment, the class is divided into feedback groups. Each feedback group includes 4-5 members. Feedback groups are different each unit, and will be posted on Blackboard under “Announcements” immediately after the Draft Video Story deadline.
1. Watch your group members’ drafts
Feedback groups will be posted under “Announcements” on Blackboard immediately following the Draft Video Story deadline. Find your feedback group and visit each of your group members’ blogs. For each group member, find their Draft Video Story and watch it. You may want to read their “About” pages or introductory blog posts to learn more about their course topics. Think about the design in terms of the video storytelling principles from Unit 4, as well as general design concepts.
2. Leave a critique comment for each group member
For each group member, write a 150-300 word critique of their story. You should provide at least 2 critical suggestions for improvement and 1 specific area where the story design is already strong. Please offer suggestions for improvement based on the assignment rubric and our course material. You might offer technical or content-based feedback. Your critiques should be substantial and respectful.
Post your critique as a “comment” on each group member’s blog post. Also collect each comment you post in a Word document or similar text document, which you will eventually submit to Blackboard. If a group member has not posted a draft post by the deadline, indicate this in your Word document. You are not responsible for leaving a comment if the draft post is not present. (Click here to download a Word document template)
3. Review comments from your group members
Depending on your WordPress settings, new comments will typically not appear on your blog until you approve them. Go to your WordPress dashboard and select Comments from the main menu to approve any critique comments in your queue.
3. Add a self-critique comment
After reviewing feedback from your group members and instructor, leave a 150-300 word self-critique comment on your own draft post reevaluating your work. This critique can and should integrate the feedback from your peers, but can also offer further insight based on your thinking and viewing other designs. Explain what you plan to revise in your final version and what challenges remain.
4. Submit all feedback comments to Blackboard
In a Word document or similar text document, collect the 4-5 comments you wrote for your group members and your own self-critique comment. Submit this document as an attachment to the appropriate dropbox on Blackboard. Because feedback is time-sensitive, this assignment must be completed no later than two days after the deadline for partial credit.
Sometimes WordPress blogs do not display the most recent posts on the homepage. If you cannot find the latest posts from any of your group members, add a slash and the year after the URL for the site, such as https://com210.wordpress.com/2015 for example. That will bring you to a list of all posts published this year.
Final Video Story
Your Final Video Story should be an update of your draft. Based on the feedback you received from your peers and your own critique of your design, how can you improve your footage or editing to tell a clear and compelling video story?
1. Revise your Video Story
Based on the feedback you received from your peers, your instructor and your own critique of your story, make revisions to improve the final product. If you find any helpful tutorials or techniques as you experiment with Premiere, share them on the “General Discussion” forum on Blackboard.
2. Revise your Written Post
Once you have completed you revisions to your video, you should then create a new Final Video Story post on your course blog. Your Final Video Story post should be a significant revision of your initial post, published as a new, separate post. The final post should be 300 to 500 words and should include your embedded video. You may use portions of your draft post in your final post, but it must be substantially rewritten to include all information in a clear and logical way.
Your post should outline the entire design process including the initial idea and draft story, a summary of the feedback you received and your process of making revisions to complete your Final Video Story. Do not assume the reader has seen the draft blog post write-up. Your post should be creative and engaging and supplement the video story. See the rubric below for further details.
Key post requirements:
• Follow all requirements of the draft post, appropriately updated.
• Outline your full design process in detail, from inspiration through revisions.
• Summarize feedback you received and changes you made from the draft.
3. Submit your final post to Blackboard.
After you have posted your final video and blog post into your blog, submit the URL for your post to Blackboard in the appropriate assignment dropbox. Check your submission to make sure it goes through correctly.
Please post any questions you may have to the “Ask the Instructors” forum in Blackboard, or talk with your COM210 TA during lab or virtual lab hours.
Carefully read the Multimedia Project Rubric for details about grading. The following list summarizes the key criteria and requirements you should be aiming for.
Multimedia Product (60%)
❑ Presents a clear, nuanced, fully comprehensive communication of the topic.
❑ Utilizes unique combination of materials from varied and novel sources.
❑ Developed within constraints and requirements identified in the assignment.
❑ Does not use any copyrighted content without permission.
Design Principles (15%)
❑ Expert execution of all design concepts from course readings.
❑ Professional and engaging design; clear, compelling organization of information and ideas.
❑ Design conveys a strong sense of purpose and function.
❑ Meets all expectations and professional standards for chosen form of media.
Originality and Experimentation (15%)
❑ Original design solution with many unique qualities that presents an engaging concept.
❑ Project shows substantial exploration and experimentation, resulting in an innovative visual solution.
❑ Evidence of substantial and varied purposeful iterations from initial design to final draft.
Technical Proficiency (15%)
❑ All elements are fully refined and flawless.
❑ Uses a significant number of tools appropriately.
❑ Clear mastery of techniques demonstrated in course tutorials as well as experimentation beyond the course tutorials.
Written Post (40%)
Relates to Topic/Issue (5%)
❑ Strong, nuanced and personal explanation of the relationship to the topic.
❑ Clear, comprehensive and consistent context for design choices.
Design Process (10%)
❑ Comprehensive and insightful explanation of research process; thoughtful, articulate and personal description of design influences and inspirations.
❑ Fully articulated and thoughtful description of the design approach to project.
❑ Comprehensive, detailed and instructive explanation of the design process, demonstrating sophisticated understanding of course principles and vocabulary.
❑ Reflective and insightful description of a detailed and purposeful revision process.
Technical Detail (10%)
❑ Includes comprehensive, technically detailed explanation of how required assets were collected.
❑ Thorough, detailed and instructive explanation of how content editing was executed using software tools.
❑ Comprehensive explanation of process followed for overcoming challenges encountered while using programs or tools, including tips to avoid these in the future.
Diverse Perspectives (5%)
❑ Appropriate for diverse Internet audience and WSU community.
❑ Shows respect for a diverse Internet audience and WSU community.
Professionalism and Style (10%)
❑ Meets 300 word minimum required in assignment.
❑ Follows all best practices for blogging established in class; adds substantial value to the post.
❑ No grammar/spelling/punctuation errors. Eloquently written.
❑ All sources properly cited.