Multimedia Project Rubric

The following rubric is used for the final project in each of the four units in this course. Make sure to read requirements carefully in conjunction with assignment instructions. Note that the grading rubric is designed to challenging, and it is difficult to receive the highest designation of “Publishable.”

Multimedia Product: Content (15%)
Minimal

TOPIC: Does not identify or communicate the topic at all.

VARIATION: Uses single piece of content from a single source.

REQUIREMENTS: Does not adhere to the constraints and requirements identified in the assignment description.

COPYRIGHT: Uses copyrighted content without explicit permission.

Emerging

TOPIC: Identifies and communicates the topic with minimal success; some basic aspects incomplete or confusing.

VARIATION: Uses minimal, unvaried source material.

REQUIREMENTS: Developed within constraints and requirements identified in the assignment.

COPYRIGHT: Does not use any copyrighted content without permission.

Developing

TOPIC: Successfully identifies and communicates the topic, but some aspects are incomplete or confusing.

VARIATION: Utilizes material from a limited number of sources.

REQUIREMENTS: Developed within constraints and requirements identified in the assignment.

COPYRIGHT: Does not use any copyrighted content without permission.

Competent

TOPIC: Successfully identifies and communicates the topic, but lacks thoroughness.

VARIATION: Utilizes material from numerous sources.

REQUIREMENTS: Developed within constraints and requirements identified in the assignment.

COPYRIGHT: Does not use any copyrighted content without permission.

Effective

TOPIC: Clearly and successfully identifies; thoroughly communicates the topic.

VARIATION: Pulls material from diverse and numerous sources.

REQUIREMENTS: Developed within constraints and requirements identified in the assignment.

COPYRIGHT: Does not use any copyrighted content without permission.

Publishable

TOPIC: A clear, nuanced, fully comprehensive communication of the topic.

VARIATION: Utilizes unique combination of materials from varied and novel sources.

REQUIREMENTS: Developed within constraints and requirements identified in the assignment.

COPYRIGHT: Does not use any copyrighted content without permission.

Multimedia Product: Design Principles (15%)
Minimal

APPLIED PRINCIPLES: Design does not reflect any concepts from course readings.

AESTHETICS: Unclear organization of information or ideas.

PURPOSEFULNESS: Design has no clear purpose or function.

CONTEXT: Does not fit expectations for chosen form of media.

Emerging

APPLIED PRINCIPLES: Design execution reflects minimal understanding of design concepts from course readings.

AESTHETICS: Minimally effective organization of information and ideas, with limited appeal.

PURPOSEFULNESS: Diffuse design purpose and function.

CONTEXT: Meets minimal expectations and standards for chosen form of media.

Developing

APPLIED PRINCIPLES: Design execution reflects a basic understanding of design concepts from course readings.

AESTHETICS: Inconsistent organization of information and ideas.

PURPOSEFULNESS: Design conveys a purpose and function.

CONTEXT: Meets most expectations and standards for chosen form of media.

Competent

APPLIED PRINCIPLES: Design execution reflects functional understanding of design concepts from course readings.

AESTHETICS: Consistent and appealing organization of information and ideas.

PURPOSEFULNESS: Design conveys a clear purpose and function.

CONTEXT: Meets most expectations and professional standards for chosen form of media.

Effective

APPLIED PRINCIPLES: Design execution reflects thorough understanding of design concepts from course readings.

AESTHETICS: Cohesive and engaging organization; effective presentation of information and ideas.

PURPOSEFULNESS: Design conveys a strong clear purpose and function.

CONTEXT: Meets all expectations and standards for chosen form of media.

Publishable

APPLIED PRINCIPLES: Expert execution of all design concepts from course readings.

AESTHETICS: Professional and engaging design; clear, compelling organization of information and ideas.

PURPOSEFULNESS: Design conveys a strong sense of purpose and function.

CONTEXT: Meets all expectations and professional standards for chosen form of media.

Multimedia Product: Originality and Experimentation (15%)
Minimal

CREATIVE CONCEPT: Design solution remains entirely within conventional and safe parameters; does not meet expectations.

RISK TAKING: Project shows no exploration or experimentation to combine ideas and elements.

ITERATION: No evidence of significant changes from initial design to final draft.

Emerging

CREATIVE CONCEPT: Design solution remains primarily within conventional and safe parameters; meets most expectations.

RISK TAKING: Project shows minimal exploration or experimentation to combine ideas and elements.

ITERATION: Some changes from initial design to final draft.

Developing

CREATIVE CONCEPT: Design solution falls largely within conventional and safe parameters; meets basic expectations.

RISK TAKING: Project reflects some exploration or experimentation to combine ideas and elements.

ITERATION: Evidence of a number of varied changes from initial design to final draft.

Competent

CREATIVE CONCEPT: Effective design solution with unique qualities that presents a clear concept.

RISK TAKING: Project shows substantial exploration and experimentation, resulting in an innovative design solution.

ITERATION: Evidence of substantial and varied iterations from initial design to final draft.

Effective

CREATIVE CONCEPT: Effective design solution that reflects innovating thinking and new ideas.

RISK TAKING: Project shows substantial exploration and experimentation, resulting in an innovative design solution.

ITERATION: Evidence of substantial and varied purposeful iterations from initial design to final draft.

Publishable

CREATIVE CONCEPT: Original design solution with many unique qualities that presents an engaging concept.

RISK TAKING: Project shows substantial exploration and experimentation, resulting in an innovative design solution.

ITERATION: Evidence of substantial and varied purposeful iterations from initial design to final draft.

Multimedia Product: Technical Proficiency (15%)
Minimal

POLISHED/ PROFESSIONAL: All elements are rough or unrefined.

USE OF TOOLS: Uses very limited number of tools and/or uses tools inappropriately.

TUTORIAL CONCEPTS: No clear use of techniques demonstrated in course tutorials.

Emerging

POLISHED/ PROFESSIONAL: Many elements are rough or unrefined.

USE OF TOOLS: Uses minimal number of tools and/or uses some tools inappropriately.

TUTORIAL CONCEPTS: Minimal use of techniques demonstrated in course tutorials.

Developing

POLISHED/ PROFESSIONAL: Some elements are rough or unrefined.

USE OF TOOLS: Uses limited number of tools and/or uses some tools inappropriately.

TUTORIAL CONCEPTS: Limited use of techniques demonstrated in course tutorials.

Competent

POLISHED/ PROFESSIONAL: Most elements are refined, but with some flaws or imperfections.

USE OF TOOLS: Uses most tools appropriately but limited use of tools.

TUTORIAL CONCEPTS: Clear use of techniques demonstrated in course tutorials.

Effective

POLISHED/ PROFESSIONAL: Elements are fully refined with very limited flaws or imperfections.

USE OF TOOLS: Uses a significant number of tools appropriately.

TUTORIAL CONCEPTS: Clear mastery of techniques demonstrated in course tutorials as well as tutorials from other sources.

Publishable

POLISHED/ PROFESSIONAL: All elements are fully refined and flawless.

USE OF TOOLS: Uses a significant number of tools appropriately.

TUTORIAL CONCEPTS: Clear mastery of techniques demonstrated in course tutorials as well as tutorials from other sources.

Written Post: Relates to Topic/Issue (10%)
Minimal

TOPIC: Does not explain design’s relation to the topic.

CONTEXT: Does not provide clear context for design choices.

Emerging

TOPIC: Minimal explanation of the relationship to the topic, with some elements missing.

CONTEXT: Minimal context for design choices.

Developing

TOPIC: Minimal or cursory explanation of the relationship to the topic.

CONTEXT: Limited context for design choices.

Competent

TOPIC: Explanation of the relationship to the topic, but unclear or cursory.

CONTEXT: Clear context for design choices.

Effective

TOPIC: Direct explanation of the relationship to topic.

CONTEXT: Clear, extensive and consistent context for design choices.

Publishable

TOPIC: Strong, nuanced and personal explanation of the relationship to the topic.

CONTEXT: Clear, comprehensive and consistent context for design choices.

Written Post: Design Process (10%)
Minimal

RESEARCH/
INSPIRATION: Does not mention specific research and/or inspiration.

APPROACH: Does not mention specific design approach to project.

PROCESS: Does not include a clear explanation of the design process.

REVISION: Does not explain the revision process from initial draft to final draft.

Emerging

RESEARCH/
INSPIRATION: Minimal explanation of research and/or inspiration.

APPROACH: Minimal explanation of design approach to project.

PROCESS: Minimal explanation of the design process.

REVISION: Minimal explanation of revision process.

Developing

RESEARCH/
INSPIRATION: Limited explanation of research and/or inspiration.

APPROACH: Limited explanation of design approach to project.

PROCESS: Limited explanation of the design process.

REVISION: Limited explanation of revision process.

Competent

RESEARCH/
INSPIRATION: Clear explanation of research process; articulate description of design influences and inspirations.

APPROACH: Full description of the design approach to project.

PROCESS: Detailed explanation of the design process.

REVISION: Thorough description of revision process.

Effective

RESEARCH/
INSPIRATION: Thorough and thoughtful explanation of research process; articulate description of design influences and inspirations.

APPROACH: Clearly articulated and thoughtful description of the design approach to project.

PROCESS: Detailed and reflective explanation of the design process.

REVISION: Thorough description of a detailed and purposeful revision process.

Publishable

RESEARCH/
INSPIRATION: Comprehensive and insightful explanation of research process; thoughtful, articulate and personal description of design influences and inspirations.

APPROACH: Fully articulated and thoughtful description of the design approach to project.

PROCESS: Comprehensive, detailed and instructive explanation of the design process.

REVISION: Reflective and insightful description of a detailed and purposeful revision process.

Written Post: Technical Detail (10%)
Minimal

CAPTURE & COLLECTION: Does not include explanation of how required assets were collected for the project.

USE OF TOOLS/ TECHNIQUES: Absent or incoherent explanation of how content editing was executed using software tools.

PROBLEM SOLVING: No explanation of process followed for overcoming challenges encountered while using programs or tools.

Emerging

CAPTURE & COLLECTION: Includes some explanation of how required assets were collected for the project.

USE OF TOOLS/ TECHNIQUES: Includes some explanation of how content editing was executed using software tools.

PROBLEM SOLVING: Includes high-level summary of process followed for overcoming challenges encountered while using programs or tools.

Developing

CAPTURE & COLLECTION: Includes adequate explanation of how required assets were collected.

USE OF TOOLS/ TECHNIQUES: Adequate explanation of how content editing was executed using software tools.

PROBLEM SOLVING: Adequate explanation of process followed for overcoming challenges encountered while using programs or tools.

Competent

CAPTURE & COLLECTION: Includes detailed explanation of how required assets were collected.

USE OF TOOLS/ TECHNIQUES: Detailed explanation of how content editing was executed using software tools, with some missing or cursory.

PROBLEM SOLVING: Detailed explanation of process followed for overcoming challenges encountered while using programs or tools, with some missing or cursory.

Effective

CAPTURE & COLLECTION: Includes thorough explanation of how required assets were collected.

USE OF TOOLS/ TECHNIQUES: Thorough explanation of how content editing was executed using software tools.

PROBLEM SOLVING: Detailed explanation of process followed for overcoming challenges encountered while using programs or tools.

Publishable

CAPTURE & COLLECTION: Includes comprehensive, technically detailed explanation of how required assets were collected.

USE OF TOOLS/ TECHNIQUES: Thorough, detailed and instructive explanation of how content editing was executed using software tools.

PROBLEM SOLVING: Comprehensive explanation of process followed for overcoming challenges encountered while using programs or tools; including tips to avoid these in the future.

Written Post: Diverse Perspectives (5%)
Minimal

APPROPRIATENESS: Is inappropriate for diverse Internet audience and WSU community.

RESPECT: Does not show respect for a diverse Internet audience and WSU community.

Emerging

APPROPRIATENESS: Is appropriate for diverse Internet audience and WSU community.

RESPECT: Shows respect for a diverse Internet audience and WSU community.

Developing

APPROPRIATENESS: Is appropriate for diverse Internet audience and WSU community.

RESPECT: Shows respect for a diverse Internet audience and WSU community.

Competent

APPROPRIATENESS: Is appropriate for diverse Internet audience and WSU community.

RESPECT: Shows respect for a diverse Internet audience and WSU community.

Effective

APPROPRIATENESS: Is appropriate for diverse Internet audience and WSU community.

RESPECT: Shows respect for a diverse Internet audience and WSU community.

Publishable

APPROPRIATENESS: Is appropriate for diverse Internet audience and WSU community.

RESPECT: Shows respect for a diverse Internet audience and WSU community.

Written Post: Professionalism and Style (5%)
Minimal

POST LENGTH: Does not meet 300 word minimum required in assignment.

BLOGGING BEST PRACTICES: Does not follow best practices for blogging established in class.

GRAMMAR/SPELLING/
PUNCTUATION: Significant errors.

CITATIONS/SOURCES: Missing necessary citations.

Emerging

POST LENGTH: Meets 300 word minimum required in assignment.

BLOGGING BEST PRACTICES: Follows some best practices for blogging established in class.

GRAMMAR/SPELLING/
PUNCTUATION: Multiple errors.

CITATIONS/SOURCES: Most sources properly cited.

Developing

POST LENGTH: Meets 300 word minimum required in assignment.

BLOGGING BEST PRACTICES: Follows most practices for blogging established in class.

GRAMMAR/SPELLING/
PUNCTUATION: A few errors.

CITATIONS/SOURCES: Most sources properly cited.

Competent

POST LENGTH: Meets 300 word minimum required in assignment.

BLOGGING BEST PRACTICES: Follows all best practices for blogging established in class.

GRAMMAR/SPELLING/
PUNCTUATION: No errors.

CITATIONS/SOURCES: All sources properly cited.

Effective

POST LENGTH: Meets 300 word minimum required in assignment.

BLOGGING BEST PRACTICES: Follows all best practices for blogging established in class; adds considerable value to the post.

GRAMMAR/SPELLING/
PUNCTUATION: No errors.

CITATIONS/SOURCES: All sources properly cited.

Publishable

POST LENGTH: Meets 300 word minimum required in assignment.

BLOGGING BEST PRACTICES: Follows all best practices for blogging established in class; adds substantial value to the post.

GRAMMAR/SPELLING/
PUNCTUATION: No errors. Eloquently written.

CITATIONS/SOURCES: All sources properly cited.