In addition to the stellar examples found in your assigned readings for the Logo Design project, here are a some examples of both “good” and “bad” examples of completed logo projects. The “good” examples are from actual students who have taken COM210 in the past. The “bad” examples were created by Supervising TA, Jared Brickman, based on his experience teaching this unit for over two years.
Good Logo Designs
Empowering Designs – This logo has very clean lines and utilizes negative space between the fans well to create the center circle of focus. The gradually building size of the triangles is visually interesting and plays off the theme well. The text is sized well comparative to the major element, and the darker coloring matching the triangles helps to show the relationship between the darker shapes and the word “empowering.”
“ME”DIA – This is a fun concept that utilizes character sizing very well to show of the perspective change under the microscope. The microscope shape is done very well, with shadowing that creates depth and realism. The text choice made good sense based on the theme, and the sizing/spacing inside the lens is done very well without seeming overdone. The piece has great horizontal balance and would scale very well.
TB Puzzle – This piece uses initials in a very creative way, and uses negative space to bring out the theme/puzzle piece shape. The bottom composition, in particular, has great use of depth, and both choices have a nice color pallet. All of the lines here are clean, and the story is told through the composition’s minimalist/simple approach.
DesIgn – This is a fun riff on the iApple type branding, but the “I” being placed inside the word creates a great deal of visual interest. The use of orange on the black is also very powerful and ties the two parts of the tagline together. The lettering is done very well and clean with the use of negative space and portions of letters cutting off others to create some unique shaping. This design would fit great into most letterhead and is easily scalable.
Starting Line-Up – This piece shows a great deal of creativity in that the final word is drawn instead of written. It ties well with the idea of sports, and is simply, yet elegant in its execution. Have the first word smaller helped to focus the piece toward the more visually interesting right side. The “g” dropping below the rest of the lines was also an interesting touch that gave the piece just a little more unique flair.
FarmHouse – This logo is a perfect example of good negative space used in a design to create a realistic visual effect. The bear shape is done superbly, with just enough detail to be overt about what it is, without too much that wouldn’t be scalable. The background diamond frames the composition well and text was bold and useful in completing the whole design’s narrative. Everything in this piece has clean, well-shaped lining.
AW – Another take on initials that also brought in the road visual element. The color transition is done very well in this piece, and again, all the lines are smooth and clean. Negative space is used well to create the top of the apple visual.
Yin-Yang – As expected by the symbol, this piece had great balance. The snowflake has excellent shaping that isn’t so detailed that it would be lost when scaled down, but detailed enough that it is interesting. Shadowing is used well here to create some depth, and the piece has a great deal of technical proficiency shown through the sizing and line work.
Kaylee Renee – This is a good use of initials to create a balance, simple, but elegant piece. The negative space, especially when used to break the circle in half, really increases the visual interest and the text below works just fine.
Lightbulb – Yet another use of initials that was creative and successful. This in particular is great because the letters are creating an image that fits the theme of the piece very well. Also, the student demonstrates how the piece could work with any color and size and background. This is particularly good design because of how easily interchanged it could be, and the dimensions are perfect for a corner, squared off logo.
Bad Logo Designs
BadLogo1 – This is a typical use of initials. The letters are a basic, preset text type and are not arranged in a way that is visually interesting. The logo is very plain, with no real focus or story behind it. The lens flair effect seems very out of place, almost as if it was added just to try and spice up the otherwise boring piece. The lettering isn’t even centered on the circle element – and the circle element isn’t even a perfect circle!
BadLogo2 – This is a great example of someone trying to make something too complex in their logo. The result is a very ambiguous animal shape. Is it a dog perhaps? In any case, the small details would be lose when scaled down and there is no effective use of negative space for shaping. The stars seem added at random and don’t seem to make sense with the composition.
BadLogo3 – Every semester there are at least 5 soccer ball submissions. And every semester, despite their best efforts people mess up their soccer balls! Here are the major pitfalls: no depth. The ball looks terribly flat on the background. The pattern is all wrong and incredibly sloppy. Some of the pentagons even go over the edge of the ball. The background adds little to the story and is poorly detailed. The text is generic and for whatever reason the “o” is lowercase while everything else is capitalized. If you are going to make a soccer ball, please first consult a picture of one for the proper pattern structure, and work on creating perspective so that there appears to be some depth to it!
BadLogo4 – Another element commonly incorporated into logo projects is the “fleur de lis,” the abstract French symbol for the “flower of the lily.” There is nothing inherently wrong with the shape and it can be a powerful design element. However, in this example, of a few other design elements that weaken the overall design. The text is too small and not scalable, the border looks hand-drawn and should have been shaped out consistently to be much cleaner. However, the major issue here is that the person pasted in a JPEG of the symbol instead of creating it with vector graphics! Doing this defeats one of the main benefits to using vector graphics – making an infinitely scalable design.
BadLogo5 – The WSU logo is great, so don’t try and make your own version! Certainly don’t do it by hand like this. The text is sloppy here, and the exterior border is boring and adds nothing to the piece. Unless you have an extremely creative concept, I would steer clear of trying to “reinvent the wheel” by recreating the cougar logo.
BadLogo6 – Flowers are the most common logo element used in the class. There is nothing inherently wrong with choosing flower design, but don’t make it sloppy like this one and know that creating a quality flower illustration will take a lot of time. In this example, everything looks incredibly flat. The leaves should have been rounded and detailed, the petals are nondescript and far too abstract and the overall design looks like it took a minimal amount of effort. There is again no use of good foreground/background visuals here, nor negative space being used to buttress the look of the piece. Overall, this is just shoddy work.