Logo Project

Logo Sketch 10 Tues., Feb. 20
Logo Project – Draft 30 Fri., Feb. 23
Logo Project – Feedback 20 Tues., Feb. 27
Logo Project – Final Draft 120 Fri., Mar. 2

The Logo Project will be our focus for the next two weeks.

  • The first parts of the assignment, the Logo Sketch and Draft Logo, are due during the first week.
  • The following Tuesday, your feedback on your peers’ logos is due along with a self-critique comment from you.
  • Then, based on feedback you receive, you will revise your draft to complete a Final Logo.


In this multi-part project, you will develop a logo in Illustrator that illustrates and brands your topic, or an entity related to your topic such as an event, product or organization. You will make use of skills learned in the software tutorials and principles from our readings.

To create your project, you will use only vector shapes created in Illustrator. You may use reference materials from other sources (such as using an image to select colors or trace an outline), and all such materials must be cited in your post. If you find free-to-use vector graphics online, these must be cited and form only a small portion of your final logo.

Before you begin, go through the following resources to help you think about logo design.

Required Reading:

Here is a collection of student examples from previous semesters, all of which demonstrate different concepts and strengths to show the range of possibilities.

Logo Sketch

In the first portion of your design process, you will explore different symbols to represent your topic and create a sketch by hand. You should not use Illustrator for this part.

1. Get Organized and Inspired

Start by thinking about what values and ideas you want to communicate through your logo. Then think about what visually represents your topic. What shapes, colors and styles will quickly communicate your topic to others?

Think about the purpose and audience for your logo. Your logo must be related to your topic, but does not need to represent your entire topic. It can represent:

  • a company or organization
  • an event or competition
  • a product
  • a certification, award or honor

Look for inspiration online and see what types of logos are typically for similar organizations or ideas. Keep in mind that your logo should work in a variety of contexts, such as business cards, a smartphone app, and large posters.

2. Sketch Your Ideas

Before you start working with design software, get out a pencil and sketch your logo ideas to brainstorm different concepts and see which elements work together well. Often, drawing your elements will spur new ideas or combinations. Professional designers quickly sketch many ideas before creating more refined shapes on the computer.

Your sketches can be rough, but they should allow you to evaluate your logo elements. The best logos use creative combinations of simple elements, and anything that is difficult to draw is likely too complicated for an effective logo.

Here are some pieces of students’ sketches from previous semesters:

A sampling of sketches from this semester's students. It's always great to see your sketches!

3. Submit your Logo Sketch

Once you have a sketch you’re satisfied with, publish it on your blog and submit the URL to Blackboard to complete the Logo Sketch assignment.

  • Scan your sketch or take a photo to create a digital version.
  • Create a new post in WordPress and upload your sketch image in that post. Use an appropriate title so it’s clear that this is your Logo Sketch.
  • Include at least one sentence describing your idea for the logo.
  • Publish your post and submit the URL in Blackboard.

Grading Criteria

The Logo Sketch will be graded for completion, with full credit awarded if all required components are published and submitted correctly.

Draft Logo Project

1. Develop Your Draft Logo

In this phase of the project, you will use Illustrator to create a draft version of your logo. Keep in mind that all effective logos are scalable. Be sure to think about how well your logo will scale down to a very small letterhead as well as a very large banner. You should avoid small text and greatly different proportions for this reason. Also, you should not use any images for this project. It should only include vector shapes created in Illustrator.

To begin, create a new document in Illustrator with an artboard that is at least 800 x 800 pixels. You can choose your dimensions.

Key logo requirements:
• Effectively brand and represent an entity related to your topic
• Scalability (it will work at both large and small sizes)
• Use only vector shapes created in Illustrator

Make sure to save your logo as an original .ai file so you can make revisions later. You must also save your logo as a .JPG file to post it to your blog, using the same technique from the Illustrator Tutorials.

You can also change the size at this step to export an image that’s an appropriate size for your blog (usually 600-1000 pixels). Because vectors are scalable, you can export at any size regardless of what artboard size you chose in the beginning.

4. Publish Your Draft with a Post

After you have finished your draft logo, write a 300 to 500 word blog post to accompany your design. As noted in the rubric, this post should include your design inspiration, links to sites you used for research, and details about your design significance and technical process. Publish a post on your blog with both the .JPG image of your draft logo and your written post.

Key post requirements:

• 300-500 words (OK to go slightly over)
• Use principles and vocabulary from the course readings in your explanations
• Follow strong blog practices as outlined in Blogging Best Practices
• Include credit for any materials you didn’t create yourself.
• Appropriate for a general Internet audience and respectful of diverse perspectives

You can use the outline below to make sure your post includes all information required by the rubric. Write in complete sentences with 1-2 paragraphs for each section. You can use the section headers if you like, but do not include the questions.

Idea and Inspiration
• What did you decide to create for this project? How does this project idea relate to your course topic?Design Process
• What design influences or principles inspired you? What research did you do to inform your design and idea?
• What is the significance of the elements in your design?
• What was your design process, from beginning to end? (Use terms and principles from the course readings to explain your design choices.)Technical Detail
• How did you collect or create the elements used to create your project?
• What was your process for constructing your project using Adobe software? What tools and techniques did you use?
• What technical challenges did you encounter with the software or specific tools? What solutions did you find, and do you have tips for anyone else encountering the same problem?Sources and Materials
• Cite any materials used in your project that you did not create yourself. (The Logo Project typically doesn’t make as much use of outside materials as the other projects do, but this may include fonts, images used for reference, etc.)

5. Submit Your Post to Blackboard

To complete the Draft Logo Project assignment, submit the URL of your completed blog post to the appropriate dropbox in Blackboard.

Note: You must submit the direct link to your specific post, not the generic link to your blog.

Grading Criteria

The Draft Logo Project will be graded for completion, with full credit awarded as long as a published post containing the draft image and written blog post is correctly submitted to Blackboard. The multimedia project draft may be rough as long as it demonstrates progress toward the final version.

Logo Project Feedback

After you post your draft logo, you will critique your classmates’ drafts as well as your own design. For this assignment, the class is divided into feedback groups. Each feedback group includes 4-5 members. Feedback groups are different each unit, and will be posted on Blackboard under “Announcements” immediately after the Draft Logo Project deadline.

1. View your group members’ drafts

Feedback groups will be posted under “Announcements” on Blackboard immediately following the Draft Logo Project deadline. Find your feedback group and visit each of your group members’ blogs. For each group member, find their draft logo and consider what they are communicating through visual elements. You may want to read their “About” pages or introductory blog posts to learn more about their course topics. Think about the design in terms of the Gestalt principles from Unit 1 and the logo design principles from Unit 2.

2. Leave a critique comment for each group member

For each group member, write a 150-300 word critique of their design. You should provide at least 2 critical suggestions for improvement and 1 specific area where the design is already strong. Please offer suggestions for improvement based on the assignment rubric and our course material. You might offer technical or content based feedback. Your critiques should be substantial and respectful.

Post your critique as a “comment” on each group member’s blog post. Also collect each comment you post in a Word document, which you will eventually submit to Blackboard. If a group member has not posted a draft post by the deadline, indicate this in your Word document. You are not responsible for leaving a comment if the draft post is not present. (Click here to download a Word document template)

3. Review comments from your group members

Depending on your WordPress settings, new comments may not appear on your blog until you approve them. Go to your WordPress admin dashboard and select Comments from the main menu to approve any critique comments in your queue.

4. Add a self-critique comment

After reviewing feedback from your group members and instructor, leave a 150-300 word self-critique comment on your own draft post reevaluating your work. This critique should integrate the feedback from your peers, but can be completed by reassessing your own work with a fresh perspective if you have not yet received all feedback comments. Explain what you plan to revise in your final version and what challenges remain.

5. Submit all feedback comments to Blackboard

In a Word document, collect the 3-4 comments you wrote for your group members and your own self-critique comment. Submit this document as an attachment to the appropriate dropbox on Blackboard. Because feedback is time-sensitive, this assignment must be completed no later than two days after the deadline for partial credit.

Sometimes WordPress blogs do not display the most recent posts on the homepage. If you cannot find the latest posts from any of your group members, add a slash and the year after the URL for the site, such as https://com210.wordpress.com/2017 for example. That will bring you to a list of all posts published this year.

Final Logo Project

Your final logo will be an update of your draft logo. Based on the feedback you received from your peers and your own critique of your design, how can you more clearly communicate your design to your audience?

1. Revise your logo

Based on the feedback you received from your peers, your instructor and your own critique of your design, make revisions in Illustrator to improve the final product. If you find any helpful tutorials or techniques as you experiment with Illustrator, share them on the “General Discussion” forum on Blackboard.

2. Revise your written post.

Once you have completed you revisions to your logo, you should then create a new Final Logo Project post on your course blog. Your final logo post should be a revision of your initial post, published as a new, separate post. The final post should be 300 to 500 words and should include a .JPG of your final logo.

Your post should outline the entire design process including the initial draft logo, a summary of the feedback you received and your process of making revisions to complete your final logo. Do not assume the reader has seen the draft blog post write-up. Your post should be creative and engaging and supplement the story told by your visual design. See the rubric for further details.

Key post requirements:
• Follow all requirements of the draft post, appropriately updated.
• Outline your full design process in detail, from inspiration through revisions.
• Summarize feedback you received and changes you made from the draft.

3. Submit your final post to Blackboard.

After you have posted your final logo and blog post into your blog, submit the URL for your post to Blackboard in the appropriate assignment dropbox.

Please post any questions you may have to the “Ask the Instructors” forum in Blackboard, or talk with your COM210 TA.


The Final Logo Project will be graded based on the rubric summarized below or available in full from the assignment dropbox in Blackboard. Final projects are graded to a challenging standard, and it is difficult to earn a high score on all categories. This is balanced by the other parts of the project that are graded for completion.

Grading Rubric

Carefully read the Multimedia Project Rubric for details about grading. The following list summarizes the key criteria and requirements you should be aiming for.

Multimedia Product (60%)

Content (15%)
❑ Presents a clear, nuanced, fully comprehensive communication of the topic.
❑ Utilizes unique combination of materials from varied and novel sources.
❑ Developed within constraints and requirements identified in the assignment.
❑ Does not use any copyrighted content without permission.

Design Principles (15%)
❑ Expert execution of all design concepts from course readings.
❑ Professional and engaging design; clear, compelling organization of information and ideas.
❑ Design conveys a strong sense of purpose and function.
❑ Meets all expectations and professional standards for chosen form of media.

Originality and Experimentation (15%)
❑ Original design solution with many unique qualities that presents an engaging concept.
❑ Project shows substantial exploration and experimentation, resulting in an innovative visual solution.
❑ Evidence of substantial and varied purposeful iterations from initial design to final draft.

Technical Proficiency (15%)
❑ All elements are fully refined and flawless.
❑ Uses a significant number of tools appropriately.
❑ Clear mastery of techniques demonstrated in course tutorials as well as experimentation beyond the course tutorials.

Written Post (40%)

Relates to Topic/Issue (5%)
❑ Strong, nuanced and personal explanation of the relationship to the topic.
❑ Clear, comprehensive and consistent context for design choices.

Design Process (10%)
❑ Comprehensive and insightful explanation of research process; thoughtful, articulate and personal description of design influences and inspirations.
❑ Fully articulated and thoughtful description of the design approach to project.
❑ Comprehensive, detailed and instructive explanation of the design process, demonstrating sophisticated understanding of course principles and vocabulary.
❑ Reflective and insightful description of a detailed and purposeful revision process.

Technical Detail (10%)
❑ Includes comprehensive, technically detailed explanation of how required assets were collected.
❑ Thorough, detailed and instructive explanation of how content editing was executed using software tools.
❑ Comprehensive explanation of process followed for overcoming challenges encountered while using programs or tools, including tips to avoid these in the future.

Diverse Perspectives (5%)
❑ Appropriate for diverse Internet audience and WSU community.
❑ Shows respect for a diverse Internet audience and WSU community.

Professionalism and Style (10%)
❑ Meets 300 word minimum required in assignment.
❑ Follows all best practices for blogging established in class; adds substantial value to the post.
❑ No grammar/spelling/punctuation errors. Eloquently written.
❑ All sources properly cited.