Week 14: Starting the Video Story

We’re now in the final weeks of the semester with only one project left to go. This week you’ll be developing your Draft Video Story, with quite a bit of freedom to choose a format and style that fits your course topic well.

You’ll also be reading about web accessibility and user experience, which is a good time to revisit the design of your WordPress blog and make adjustments. Your blog should showcase your projects effectively, and now you’ve had time to explore your blog and make thoughtful design choices.

As you work on your story, a few recommendations to keep in mind about strong video stories:

  • Make use of both audio and visuals. This is a unique strength of the video medium, and the most compelling videos effectively use both to heighten the experience.
  • Edit with a purpose. Remember the design principles from way back at the beginning of the semester? Make design choices deliberately with your communication goals in mind. For example, don’t just throw in a random sampling of Premiere transitions; think about how those transitions affect the way viewers perceive your story.
  • Respect your viewer. Watching a full video is asking a lot from your audience. Guide your viewer through the story, but don’t make things longer than necessary. Think critically about what your viewer wants to see or know next. Remember that many TV ads tell a complete story in just 30 seconds!

Week 14 To-do List

❑ Go through the Week 14 reading
❑ Complete the Raw Footage & Storyboard assignment by Tuesday
❑ Complete the Draft Video Story by Friday
❑ Take the Unit 4 Quiz by Friday

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