This week we finish up Unit 2 with peer feedback and the final version of your Logo Project. It’s been great to see your ideas so far! However, there are also some common issues with the logo draft — see if these apply to you:
Not fully scalable. It’s a key characteristic of logos that they can be used very large (think billboards and T-shirts) or very small (think business cards and social media icons). Small text, narrow outlines and borders, and too much complexity all hurt scalability because those details will disappear at small sizes.
Too colorful. Color choice can add meaning to your logo, but too much can look unprofessional and distract from your message. The most iconic logos can be rendered in black-and-white, and this is a good test: Does your logo still make sense without color?
Too timid. Simplicity is a virtue. But stay too safe, and a logo can never be very distinctive. There should still be strength and energy, and make sure to choose elements that uniquely represent you and your topic.
Understanding the Rubric
Final projects in this course are graded to a very high standard, which is balanced by all the other assignments graded for completion. You can find the rubric goals at the end of the assignment, and the full rubric is available in Blackboard. Back in Unit 1 I made an FAQ video explaining the rubric categories, and that still applies now if you want to review.