This week we finish up Unit 2 with peer feedback and the final version of your Logo Project. It’s been great to see your ideas so far! However, there are also some common issues with the logo draft — see if these apply to you:
Not fully scalable. It’s a key characteristic of logos that they can be used very large (think billboards and T-shirts) or very small (think business cards and social media icons). Small text, narrow outlines and borders, and too much complexity all hurt scalability because those details will disappear at small sizes.
Too colorful. Color choice can add meaning to your logo, but too much can look unprofessional and distract from your message. The most iconic logos can be rendered in black-and-white, and this is a good test: Does your logo still make sense without color?
Too timid. Simplicity is a virtue. But stay too safe, and a logo can never be very distinctive. There should still be strength and energy, and make sure to choose elements that uniquely represent you and your topic.
Understanding the Rubric
Final projects in this course are graded to a very high standard, which is balanced by all the other assignments graded for completion. You can find the rubric goals at the end of the assignment, and the full rubric is available in Blackboard. Back in Unit 1 I made an FAQ video explaining the rubric categories, and that still applies now if you want to review.
If you completed all the Illustrator tutorials, great work! This week you’ll be applying those skills creatively to make your Draft Logo after first sketching your idea. Before you begin, make sure to go through this week’s chapters and read about the characteristics of successful logos so you can stay focused on the final goal.
Week 7 Checklist
❑ Read the course materials listed for Week 7
❑ Complete the Logo Sketch assignment by 11:59 p.m. on Tuesday
❑ Submit your blog post for your Draft Logo by 11:59 p.m. on Friday
❑ Take the Unit 2 Quiz in Blackboard by 11:59 p.m. on Friday
Hopefully you’ve read the course syllabus, and hopefully you would know anyway that academic dishonesty is not tolerated at WSU. But how well do you really know what the policy says about what constitutes a violation and what this could mean for your academic record?
These two videos were created by former COM210 students to increase awareness of WSU’s academic integrity policy and consequences for violations. Every year we do have students who get caught for these violations, unfortunately, so it’s a good point in the semester to review the information and make sure you don’t end up crossing the line.
After finishing up Unit 1 last week, we’re now moving on to Unit 2: Vector Graphics and Adobe Illustrator. The pattern of each unit should start to seem familiar — we’ll start with tutorials to explore the software, then apply those skills and principles from the course readings to create a multimedia project that relates to your course topic. In this unit, you’ll be making a logo.
Illustrator is my favorite of the Adobe programs, and the one I use most frequently in my professional work. So I’m very excited for all of you to try it out! However, this is frequently students’ least favorite unit in COM210, because Illustrator is less familiar than Photoshop and less intuitive than audio and video editing.
If you have not yet submitted your Final Graphic Design Project, make sure to do this! The final projects for each unit of this course are worth a lot of points. It can be submitted for partial credit through this Wednesday.
Now that you’ve created a draft for your Graphic Design Project, this week you’ll get feedback and make revisions to improve your design. This is the final week of Unit 1 and Photoshop before we move to the next unit.
Before you provide feedback to your group members, make sure to read this week’s chapter on Constructive Criticism & Feedback in Design to think about the best way to communicate your response to other students’ drafts. Giving useful feedback is one of the most important skills you’ll get to practice in this course.